Press Kit
Read our brand usage guidelines and access our brand assets below.
Primary Logo
Our primary logo combines our word mark, Better Mistakes.
Wherever possible, we aim to use our primary logo in full-color. For dark backgrounds, please make sure to use our Inverted Primary Logo.
Primary Logo
This is the main Better Mistakes logo. It should be used in this form whenever possible.
Inverted Primary Logo
This version features a white wordmark for greater legibility on dark or busy backgrounds.
Vertical Logo
Wherever possible, we aim to use our primary.
For application where the primary logo does not seem to be a great fit, use the vertical version.
Vertical Black
Vertical White and Yellow
Monotone Logo
When our primary or full-color logos aren’t an option, use the monotone logo that provides the most contrast.
Monotone Black
Monotone White
Logomark
Logomark should be use mostly when there are other elements mentioning the brand such as on a social media profile picture.
Black
Black Alt
White
Yellow
Colors
When our primary or full-color logos aren’t an option, use the monotone logo that provides the most contrast.
Black
#000000
White
#ffffff
Yellow
#E9FE01
Brown
#E1DFD6